Up and Comers vs Established Bloggers
When you are starting out with a new blog, you might look up to other bloggers in your niche for inspiration and ideas about how you can reach those levels of success for yourself.
It makes perfect sense of course, you want to be as successful as they are, right? But you might just find that emulating them isn’t quite enough. Here’s why…
* Success breeds success
It is a shame but often very good blog posts will be largely ignored when they are published on small lesser known blogs, whilst posts that aren’t as good that are published by established bloggers will receive much more acclaim.
The fact is that a successful blog instantly has more credibility than a new one, sometimes almost regardless of quality. In the online world, first mover advantage is alive and well and if you are just starting out you probably don’t have it.
* How can you become established and credible?
Well firstly, you need to find your own angle. It is easy to think that if you can write as well as another blogger you can be just as successful. This isn’t true most of the time.
You need to either be better, or different. Ask yourself the question “why would people read my blog instead of theirs?” If you try to emulate a successful blog, you might find you can’t answer this question.
* Up and coming blogs
A really helpful way to find your own voice is to look at the up and coming blogs in your niche. These are the guys that are doing exactly what you want to do – they are gaining popularity and becoming established.
Each of these up and comers have one thing in common; they have found a way to differentiate their blogs (even if they don’t realize it).
Again, just copying them isn’t enough, but try comparing them to the big guys and try to figure out what their unique selling point is, what angle have they used to set themselves apart and how are they promoting themselves?
You can build up a very successful blog and become a professional blogger, but it will take a lot of time and hard work. You aren’t going to do it by copying others, you must find a way to be unique while still following the overall success recipe of the top blogs in your niche.
This guest post was brought to you by Alex from ToMakeALiving – A site dedicated to showing you how to earn money online.
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