If you have a blog or any other type of website for your online business then you need to know how to write great content. At the very minimum you are going to be writing for your own blogs/sites. In addition to that, you will probably be writing for at least one of the following reasons, if not all of them; articles for promotion, press releases, guest posts for other blogs, information products, sales copy, and more.
Whatever the reason may be, it is vitally important to be able to write well if you plan to build a successful internet business of any kind. Here are 3 important factors for successful content writing on the web:
1) Write Frequently
If you want to become a sports superstar or a famous musician, or become successful at anything else, you have to practice. The same rule applies for writing high quality content. You need to hone your writing skills and keep them sharp. In order to do that you should write a bare minimum of 500 words every day. That might sound like a lot but it’s really not very much at all. The post you are reading right now is around that length and it’s nothing special. Really most days you should write up to five times that amount, or more.
This doesn’t have to be for the same blog/site… you can write ebooks, do blogger outreach, have multiple sites, write articles, freelance writing, and so on!
Another thing you want to do that goes along with writing a lot is read a lot. Find blogs, articles, forums, books, and other things in your niche to read on a regular basis. Believe it or not but reading will help you with writing. And they don’t all have to be in your niche, you should read other stuff too. Any time you read good writing it will help you become a better writer.
2) Develop a Unique Writing Style
As you continue to write and read, you should be able to develop a writing style that is unique to you and doesn’t sound like everyone else out there. Be different and embrace the fact that you have your own unique style of writing. Stick with it and people will take notice. You can build up a very loyal following if you write in a way that people truly enjoy.
3) Be Valuable
A very important factor for successfully writing online is to be very valuable to your readers. How you provide value will depend on your niche and what you are trying to accomplish with your website. In general, this will usually mean that you either entertain or educate your readers with your writing. It’s even better if you can do both at the same time but you definitely need to at least do one or the other.
If you are just stringing words together for the sake of writing then you will never build up a readership. People either want to learn or be entertained, or both at once. If you can do that with your writing then you will do great.
So, three of the most important factors for successful content writing online are to write (and read) frequently, develop a unique writing style, and be valuable to your readers. If you keep those three factors in mind when writing then you should be able to create great content for your online business.