On this page you will learn some of
the best Search engines, and some of the best Marketing tips, marketing tricks to rank
high in search engines such as Google and Yahoo, as well as Alta Vista.
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The 10 search engine submission marketing tips and tricks and
commandments
By: Anthony Kavas
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Thou shall not overlook the POWER of the search engines! After all, where do over 80% of
the web's surfers turn before finding the site of their choice? Here are ten tips that
will help you on your way toward search engine heaven!
#1 -
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Thou shall not - try to trick the search engines with techniques such as invisible text.
This will only make your journey a difficult one. Try to work together with thy search
engine brother and HELP them to find your web site's useful content.
#2 -
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Thou shall not - fill thy meta keywords with useless words such as "business" if
your site is about "computers". Be kind to your search engine neighbor and try
not to confuse him. These days, it is virtually impossible to be placed for
"business" if your site is about "computers"! Narrow your focus and
you will start to notice that it was MUCH more difficult to be a jack of all trades, yet
master of none!!
#3 -
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Thou shall not - submit thy site more than ONCE a month! Search engines are very strict
about SPAM. If you have been submitting your site every day, chances are that you have
been banned by the time you read this article! If you are using a search engine submission
provider, like SubmitCo.com, be sure not to sign up for any other service or submit the
site yourself.
#4 -
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Thou shall not - repeat keywords right next to each other! Make sure to include each
keyword only ONE TIME! Too many people make the mistake of repeating keywords over and
over again. Example: "computers, business, computers, components, computers"
This will only make sure that you end up at the BOTTOM of the list!
#5 -
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Thou shall not- use the same keyword list and title for every page! Each one of your pages
can be placed for a different keyword. Don't sell your pages short. Besides, one page on
your site might be seen as more relevant for a particular keyword than another.
#6 -
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Thou shall not - submit dynamic pages such as ASP or Cold Fusion because most search
engine spiders can only read basic Html pages. If your site was developed in a language
other than HTML, please make sure that there is AT LEAST some static content for the
spider to read.
#7 -
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Thou shall - write relevant and useful content that pertains to your web site and it's
keywords. Whatever you do, make sure that writing educational, informational, and useful
content is your FIRST priority. Search engines cannot read your pretty web design,
graphics, or Flash. The only thing that is of any use to them is your content and the code
that verifies what each page is about (meta keywords, descriptions, title, alt tags,
etc). Be Specific! Tell your users what each page is about and include the keywords a few
times within the text. Do not repeat your keywords excessively-----but make sure to
include them!
#8 -
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Thou shall - make all pages accessible to the search engine spiders within 1 or 2 levels
of the home page. Even better, if you make a web page with a list of all the pages on your
site (kind of like a table of contents), then the search engine spiders have a way to find
all of your content!!
#9 -
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Thou shall - attempt to get reciprocal links between your site and other sites in the same
industry. This should be easy as it will benefit both your site AND theirs. Link
popularity is one way in which some search engines judge what your site is really about.
Web site's with more "link popularity" can place higher on some major search
engines.
#10 -
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Thou shall - Be patient! You will not achieve top placement over night. You might not even
get placed at ALL for months! The major search engines can get backlogged or full and
sometimes will not even accept your submission. One thing that I have learned is that
successful search engine submission is a time consuming and laborious task. You must be
patient and will learn the most about it through trial and error.
CONCLUSION:
These 10 search engine submission commandments are just a very basic set of rules for your
web site to live by. In the next issue, I will be discussing search engine optimization
and why it is an absolutely necessary addition to ANY Internet marketing campaign!
ABOUT THE AUTHOR:
Anthony Kavas is the Founder and Director of Operations for Submitco.com.
He has been studying search engines since 1997. SubmitCo.com achieves multiple top 20
placements for client web site's over 95% of the time.
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