I am certain that you have heard the “X factor” phrase at least once in your lifetime. It goes something like this, “You need to find that one X factor to take your business to the top,” or maybe it was, “There’s an X factor to my business opportunity that makes it better than any others,” or it could have been, “That internet marketing business guru has a certain X factor that makes him so successful.” Or something else along those lines.
The exact phrase you may have heard isn’t the important part. It could have been anything related to the ones above. However, what I am getting at here is that we all hear about this mystical “X factor” that successful businesses have and that we, as business owners, need to find.
Okay so we’ve all heard about this big X factor, right? But I would bet my bottom dollar that if you randomly stopped 100 different people walking down the street and asked them what the X factor is for any popular business, they wouldn’t know. They might make something up but they would probably just stand there with a dumbfounded look on their faces without a clue what to tell you.
Most people assume that the X factor is what a particular business or person does the best. However, that could really just be a skill they have. It’s not necessarily anything special that others don’t have. As an example, if a business said that their X factor is that they write amazing salesletters, you could say that really isn’t so unique. There are hundreds of people that can write killer salesletters. So, how can that be called a businesses X factor? In my opinion, it’s nothing more than somebody that writes great sales letters.
I racked my brain on this subject for several hours trying to come up with an answer to it. What I finally figured out is that in reality the elusive X factor isn’t something that you can really put your finger on; it’s just something that exists for some and doesn’t exist for others.
Here are two examples of what I think are good illustrations of the X factor:
1) You walk into an event full of highly successful businessmen. All of them are multi-millionaires at the top of their professions. Every one of them is dressed for success and looks the part. You are in awe. But then Donald Trump walks into the room and suddenly all of these other super successful business men don’t seem quite so cool. You barely notice any of them anymore. Donald Trump has something about him that none of the others have, and it’s called the X factor.
2) A man walks into a party filled with beautiful women. There truly isn’t a bad looking one in there. Every one of them could be a successful model. However, there is one woman in particular that is surrounded by an aura. It’s not something you can see or describe, but you can feel it. She isn’t the prettiest woman in there but she still stands out above the rest. She carries herself in a certain way. She comes off as having real confidence without arrogance. She seems approachable unlike many of the others. There’s a mystery about her but she seems down to earth at the same time. You can say that she has an X factor separating her from the others.
The above examples are more or less what I think the true X factor is. The reason it’s so hard (or even impossible) to pinpoint is that you really don’t know what it is. That’s why it separates the highly successful businesses and very exceptional individuals from everyone else.
You might be wondering how all of this applies to an internet home business. It’s simple; many internet marketers are trying to find the X factor that will take their online business to the top. The problem is that they will never find it. It isn’t something you can just go out and find. It’s either there or it’s not. You will if know if it is because you’ll feel it. When you see an internet business that has it, you just know it. But it’s one of those feelings that can’t be described.
So if you ever sit down to try and figure out what the X factor is for your business, don’t make yourself crazy searching for an answer. You won’t find it by looking. You will just know it when you see it!